STYLE
London Sock Company.
The London Sock Company is on a mission for men to “Walk Brighter”. Socks are such an important yet overlooked element of any wardrobe. Founded by Ryan and Dave, it sources only the best, proven, organic materials. Classic and understated, even their louder socks don’t shout […]
“Mate, I need some socks. Thought I’d ask you what to get.”
Believe it or not, I struggled with this question. It threw me because socks are such an important yet overlooked element of any wardrobe. As soon as you start to think about it, that simple question sparks so many more: What are you wearing them with? What shoes? Where are you going? What’s the weather like? What are you actually doing?
Choosing the right socks can be surprisingly difficult and time consuming. Choose poorly in the morning and you’ll regret it all day. Getting the right weight, colour, pattern, texture (ribbed or plain)... the options are virtually never-ending. However, when it comes to socks, quality is not a choice, it’s a must. At the very least socks must be competently functional. They must fit. They must not rub or fall down. And don’t forget: comedy socks are not funny.
The London Sock Company understands all of this. It makes a considered range for all your needs. Classic and understated, even their louder socks don’t shout. The company also understands its target audience as they name and group their collections with names such as Simply Sartorial, Dash of Class, Shaken not Stirred and Spot of Style. They also have simple functional categories, Dress, Boot or Sport. This is a company that has thought long and hard about how to bring you the perfect sock for any outfit or occasion.
It’s a great little company too. Founded by Ryan and Dave, it sources only the best, proven, organic materials. The cotton socks are made in a family-run, certified carbon-free factory in Portugal. Their Cashmere and Welly range comes from what is arguably the finest cashmere company in Scotland (possibly the world). Their socks are made with the highest thread count to ensure quality; they even offer a twelve-month guarantee.
The London Sock Company is on a mission for men to “Walk Brighter” with their socks, but they also support the London based charity Suited and Booted. This organisation works with vulnerable, unemployed and low-income men, to boost their self-belief and use the power of style to instil confidence and a little bit of optimism. By fitting them with a smart suit, shoes, accessories and LSC socks, alongside advice, interview training and support, it helps them create a positive first impression as they embark on job interviews. The organisation gets no government funding and is therefore totally dependent on grants, donations and volunteers – all pretty amazing.
But back to the socks themselves. I bought the Simply Seasonal and Traditional 6-pair box sets and I have to say that I am most definitely walking brighter.
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